Wet Wipes. We love them. Ideal for the baby bottom and dirty face. Or just to clean the kitchen table. Did you already know this about baby wipes?

Baby wipes by Naïf. That was about time! Because baby’s get dirty, no shit! Our Baby Wipes are made of bamboo and that’s for a reason.

At Naïf we like to keep it as simple as possible. When we realized that baby wipes are filled with chemical preservative agents, it was time for our own baby wipes.

Think about it: how many baby wipes do you throw in the trash on a daily basis? Baby’s get dirty, no shit. But what’s in these baby wipes?

We did some research into baby wipes. Our conclusion was quit shocking. Many wipes contain chemical preservative agents or harsh chemicals. That’s not what you want for baby bottoms and faces. Therefore, we present:

We wish we could believe everything we’re told about beauty. Like cell-regenerating ingredients or creams that work your DNA. Of course, this kind of information is quite misleading. Actually, there is a word for it: pseudoscience.

Sometimes we should just listen to what grandma has to say about beautiful skin. That’s why we have conveniently listed the 9 commandments for clean, healthy skin. Besides using the right products, there are a few other ‘helplines’ you can count on! Here they are:

Hurray! Your mini-me’s birthday is right around the corner. Time to start planning a b-day bash! We got you covered with our step-by-step plan for stress-free birthday parties.

4 days left until Christmas! Were you assigned to be chef de cuisine for the big Christmas dinner? Get inspired by these delicious and easy-to-prepare snacks in Christmas’ clothing!

It's the season to be jolly... and to snuggle up together and escape into stress-free fairyland!
This time let's not play Alice and follow into the rabbit hole, but listen to silver-tongued Emma Thompson narrating on another rabbit's Christmas adventures: Good old Peter Rabbit!

Yes! The boy is back in town: Santa! That screams for a big party! Are you prepared for tons of food, hyperactive kiddos and endless wish lists? No?! No worries, we’ve got you (covered)! Our team members scribbled their favourites on paper – et voilà - our Naïf wish list was born. Let’s give Santa a helping hand, shall we?